Revolutionizing OOH Advertising: How Hola Media Group used Performance Metrics to help Birla Brainiacs reach the desired audience

Mumbai, 27/2/24: Hola Media Group, a renowned 360-degree marketing and advertising agency in India, conducted an out-of-home (OOH) campaign for Birla Brainiacs using performance metrics. It was the first time Birla Brainiacs opted for performance metrics, and the campaign resulted in the best outcome for the brand. For this campaign, Hola Media Group partnered with Moving Walls to validate its

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