Chennai, September 23, 2025: Thryve Digital, the dedicated GCC for a leading US health insurance plan and hospital network, will now operate under the name enGen. The move marks a strategic milestone for the company as it steps into a new era defined by greater cohesion between its US and India operations, a sharper go-to-market identity, and a stronger employer brand.
The rebrand brings its India operations into full alignment with enGen’s global identity, reinforcing its role as a unified organisation delivering end-to-end technology and business services to health payors and provider systems across the United States.
Operating since 2014, formerly as HM Health Solutions Inc., enGen is a wholly owned healthtech subsidiary of Highmark Health. Headquartered in Pittsburgh, Pennsylvania, enGen, supports healthcare delivery for millions of members in the US. The rebrand marks a key milestone in the company’s global integration strategy, aimed at delivering seamless, scalable, and cost-effective healthtech solutions.
India has played a pivotal role in this growth story. The team in India powers core technology platforms, drives enterprise-wide digital transformation, and supports mission-critical operations. The rebranding will contribute in unifying its East and West teams under the enGen name. This change acknowledges the ongoing contributions of the East team, which has been integral in supporting clients and members across time zones and contributing to the company’s collaborative culture.
Speaking about this, Marcus Johnson, Head of Growth and Enterprise Effectiveness, said, “This rebrand is a defining moment for us. It reflects the organisation we have become, a globally integrated healthtech leader with deep capabilities across the US and India. For our people, it provides clarity and pride in being part of a unified multinational. For our clients and partners, it simplifies our identity and strengthens our value proposition. And for the industry, it signals that enGen is ready to lead with scale, agility, and one cohesive vision.’’
The rebranding will be rolled out in phrases through 2025. While the Thryve Digital name will be retired from external use, there are no changes to roles, reporting structures, or day-to-day operations.
This transition simplifies the company’s brand, sharpens its go-to-market approach, and enables enGen to act with greater agility in a rapidly evolving healthcare environment. With a unified identity and a globally distributed team, enGen is well-positioned to drive the future of healthcare technology at scale and with impact.