Mumbai, Feb 11: Shoppers Stop, India’s leading premium fashion, beauty and lifestyle destination, has announced a strategic partnership with Etihad Guest, further strengthening its commitment to delivering elevated, experience led value to its customers.
As part of the collaboration, members of Etihad Airways’ award-winning loyalty programme, Etihad Guest, will be offered First Citizen Club Platinum Aura Membership, unlocking a premium shopping experience across Shoppers Stop stores and ShoppersStop.com. In a first-of-its-kind partnership for the retailer, in the coming months, Etihad Guest members will also be able to turn their shopping into flights by earning Etihad Guest Miles on spends with Shoppers Stop seamlessly connecting premium retail with global travel rewards.
Commenting on the partnership, Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said
“At Shoppers Stop, we curate experiences that transcend transactions and elevate the art of fashion retail. Our First Citizen Club has always been central to this philosophy, standing as one of the country’s most trusted and expansive loyalty programs. Our partnership with Etihad brings this vision to life by seamlessly uniting premium fashion with the world of global travel. For Etihad Guest members, shopping at Shoppers Stop is now even more rewarding, with the opportunity to earn Etihad Guest Miles on every spend—transforming style into journeys. We are also delighted to extend the Platinum Aura status of our First Citizen Club to Etihad Guest members, offering elevated privileges, curated benefits, and a distinctly indulgent shopping experience.”
Arik De, Chief Revenue and Commercial Officer, Etihad Airways said:
“Our partnership with Shoppers Stop is a major step in enriching the Etihad Guest programme for our valued members across India, aligning us with a trusted retail powerhouse to embed Etihad Guest into consumer’s everyday lifestyles. With the Etihad Guest programme rapidly growing across India, we’re pleased to be able to reward our guests for their everyday spending across premium fashion at Shoppers Stop, with flights to Abu Dhabi and beyond.”
The UAE’s national carrier, Etihad, currently flies to and from 11 destinations across India, connecting travellers with Abu Dhabi and Etihad’s vast network across the Middle East, Europe, the US, Africa and Asia. With the Etihad Guest programme growing rapidly in India, Etihad is undergoing a major expansion to its loyalty programme.
Shoppers Stop’s First Citizen Club Platinum Aura Membership is designed for discerning customers seeking a seamless and elevated shopping experience. Members enjoy accelerated rewards, extended exchange privileges, priority no-queue billing, personal shopper assistance, select convenience benefits and curated offers, delivering a premium, hassle-free experience both in-store and online.
The collaboration also reflects Shoppers Stop’s broader strategy of strengthening its loyalty ecosystem through partnerships that extend beyond retail, creating meaningful value through access, experiences and long-term engagement.
With a portfolio of over 500+ premium brands across fashion, beauty, accessories, fragrances and home décor, and a strong omni-channel presence across India, Shoppers Stop continues to innovate with a clear focus on customer-centric differentiation.