Kolkata, 23 September 2025: Dabur Amla Hair Oil, India’s leading hair oil brand, has launched a campaign titled “Hair Washing Se Pehle, Dabur Amla Wali Oiling Ji,” featuring its brand ambassador, Deepika Padukone. The campaign is designed to revive the time-tested practice of pre-wash oiling, positioning it as a vital and modern ritual for today’s fast-paced consumers.
In an era of quick fixes, the campaign encourages young Indians to embrace a small yet meaningful change by making oiling before shampoo a non-negotiable step in their hair care routine. The core message blends tradition and science, supported by a catchy jingle featuring Deepika Padukone that reinforces the ritual in a memorable way across all touchpoints.
“With this campaign, we are not just driving awareness—we are driving a behavioral change. Oiling before hair wash is a simple shift but one with long-term benefits for hair health,” said Abhishek Jugran, Executive Director -Marketing, Dabur India Ltd. “By combining cultural insight, scientific efficacy, and a memorable jingle, we have made Dabur Amla Hair Oil relevant for today’s generation while staying true to its legacy of trust and Mazbooti which has made Dabur Amla the World’s No. 1 Hair Oil.”
Ankur Kumar, Head of Marketing, Hair Care, Dabur India Ltd., added, “This campaign reminds consumers of a time-tested haircare ritual that generations have trusted. With Deepika Padukone as the face of this campaign, Dabur Amla reinforces that oiling is not optional—it is the essential, foundational step for truly healthy hair. Oiling with Dabur Amla before every wash is the simplest yet most powerful step towards stronger, longer, and thicker hair.”
The campaign was conceptualized and executed in partnership with Ogilvy North. “Our goal was to make Dabur Amla Oil relevant to the new generation by understanding their existing behaviors and positioning the product as a natural fit within their daily routines, rather than simply preaching its benefits,” said Prakash Nair, President of Ogilvy North.
The brand’s mission is to make oiling with Dabur Amla more frequent and relevant for today’s youth. The campaign’s message is being amplified through a comprehensive and integrated media plan.