Chola MS General Insurance Redefines How India Sees Insurance with its Refreshing #SimpleHai Campaign
Chennai, 26th September 2025: Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group (Japan), has launched its new digital campaign #SimpleHai, shifting the conversation around insurance from complexity to simplicity.
Breaking away from the perception of insurance as complicated and cumbersome, the campaign draws inspiration from everyday life, transforming ordinary moments into stories that show how insurance today is made simple, transparent, and digitally powered. The aim is to encourage people to stay insured and protected with confidence.
The campaign includes a hero brand film and two motor insurance films, each designed to communicate Chola MS’s philosophy in a light-hearted yet meaningful way. From the pressure of finding “the one,” to the frustration of “solving a tricky math problem”, to the chaos of “unpredictable traffic”, the films highlight life’s many complexities, while showing how getting insured with Chola MS is refreshingly simple. By blending humour, emotion, and relatability, the campaign reinforces that while life may be complicated, insurance doesn’t have to be.
At the heart of the #SimpleHai campaign lies the T3 philosophy—Trust, Transparency, and Technology. True to its #Pledge2Protect, Chola MS demonstrates how digital innovation makes insurance effortless, allowing customers to buy a policy in just three simple steps, settle claims seamlessly with AI-powered support, customize coverage with add-on options, access a wide garage network across India, and renew policies instantly via WhatsApp.
With this approach, Chola MS makes protection straightforward, quick, and reliable for every customer. Released across digital platforms including YouTube, Meta, and Instagram, the campaign amplifies Chola MS’s refreshed brand voice, engaging audiences with stories that are simple, human, and memorable. Through #SimpleHai, Chola MS moves beyond transactional communication, positioning insurance as a trusted enabler of peace of mind in everyday life. The campaign sets a new benchmark for insurance advertising, making protection not only simple, but also desirable.