New Delhi, Dec 22: Arur Footwear Limited backed by Bazel International, has formally adopted a new corporate identity as part of a structural shift to operate as a pure-play footwear company, marking a clear departure from its earlier, multi-sector positioning.
The name change reflects a strategic decision to concentrate capital, leadership bandwidth and operating metrics exclusively on footwear manufacturing, and Brand and product development, rather than pursue diversification under a broader “Industries” umbrella. The company has aligned its organisational structure, investment priorities and reporting framework around footwear as a single core business.
Over the last 12 months, Arur has undertaken internal changes aimed at supporting this transition, including launching their own D2C brand, reorganisation of its manufacturing and design teams, forming industry connections and tighter performance tracking linked to footwear-specific outcomes such as throughput, quality consistency and development lead times.
“Dropping ‘Industries’ from our name is not cosmetic. It reflects how we are now allocating capital, measuring performance and holding leadership accountable,” said Pankaj Dawar, Managing Director, Arur Footwear Limited. “For decades, we operated largely as a behind-the-scenes manufacturer for established brands. The transition to Arur Footwear signals our intent to operate as a focused, transparent footwear business with clearer governance and sharper execution.”
Arur Footwear Limited plans to report progress against these metrics more consistently to investors, lenders and partners as it builds a more modern, design-aware manufacturing platform in India’s footwear value chain.