Mumbai, Dec 29:- Soulflower India’s first farm-to-face brand, has been recognized by ET Edge as one of the ‘Best Brands Of The Year’ at the ET Now Best Brands Conclave, held recently in the city. The accolade recognises brands that demonstrate exceptional innovation, market impact and influence across India’s dynamic business landscape. Soulflower stood out for its pioneering farm-to-face practice, preservative-free formulations and data-backed approach to natural beauty; setting new benchmarks for transparency and efficacy. The brand stood alongside industry leaders including Tata Trusts, Axis Bank, Hindustan Unilever and Groww, among others affirming its position as a credible and influential brand shaping the future of the beauty and personal care sector.
“A few years ago we were recognised as one of the Emerging Brands on the very same platform and today, we are being recognised among the Best Brands. This is a testament to our journey of building a brand grounded in trust, efficacy and purpose. The award reflects the passion of our team and the support of our customers. For over two decades, Soulflower has championed natural, clinically validated solutions that resonate with today’s informed and conscious consumers. This recognition inspires us to continue innovating without compromise,” says Ms Natasha Tuli, Co-Founder & CEO, Soulflower.
Soulflower’s focus on scientifically backed formulations, clinical validation and eco-responsible practices has set new benchmarks in India’s clean beauty ecosystem. Special ingredients cared for at every step and sealed with love. This is the brand’s farm-to-face promise; total transparency, from seed to skin.
“Soulflower is committed to reaching millions of conscious consumers, elevating clean beauty standards and crafting honest, effective products made with care. Every step we take is rooted in trust and transparency. Being named among India’s Best Brands reaffirms that these are not just values, but true business strengths. Being recognized for the trust we’ve built through this commitment is truly meaningful to us,” concludes Ms Tuli.