Bengaluru, 28th February 2024 – Reo. Dev, a pioneering revenue intelligence firm for developer-focused GTM, has successfully raised $1.2 million in pre-seed funding, with India Quotient leading the investment round. The funding round saw participation from notable angel investors within the developer infrastructure industry, including Adam Frankl, ex-VP marketing at JFrog and Sourcegraph, Savin Goyal of Netflix and Outerbounds, and Shraddha Gupta of Hasura. This collective support underscores the industry’s recognition of Reo.Dev’s potential to reshape sales strategies for developer-focused companies. This funding marks a major accomplishment for Reo.Dev and showcases the growing recognition of the pivotal role developers play in technology purchases within organizations. Reo.Dev has successfully built a global customer base, counting among its clientele are some of the most renowned commercial open source companies hailing from both the US and Europe which include Lightbend , Unleash, Outerbonds and others
In the rapidly evolving landscape of AI-driven technology, developers are emerging as crucial decision- makers in technology purchases. The 2023 StackOverflow Survey revealed that 66% of developers wield significant influence over technology acquisitions within their organizations. Furthermore, The Boston Consulting Group’s report on ‘The Growing Influence of Developers in Enterprise Tech Sales’ has underscored this trend, emphasizing the increasing impact developers have on purchasing decisions.
Reo.Dev is building an AI-powered marketing stack which is a pioneering product designed to empower tech companies, where developers play a pivotal role in product purchase decisions, by leveraging AI to analyze developer intent signals sourced from millions of open-source, public, and first-party data. This advanced approach enables companies to accelerate their sales processes and effectively cater to the evolving dynamics of the modern tech market.
Achintya Gupta, Co-founder and CEO of Reo.Dev, highlighted the shifting landscape of sales processes, stating, “The sales processes for new age tech companies are changing. Historically, there was just the business buyer who was a key decision maker. But now there is an additional, increasingly influential buyer – the developer or the tech user. We feel the sales tooling for this changed GTM motion will be fundamentally different and we are building for that”
Anand Lunia, General Partner at India Quotient, expressed confidence in Reo.Dev’s potential, stating, “Developers are driving the next trillion dollar infra and AI wave. We have seen changing buyer behavior always calls for new sales software and we felt Reo.Dev will be the right team to build this”.
For developer-focused companies, the key to understanding purchase intent lies in developer activity around their products. However, this activity is often concealed and dispersed across various channels, posing a significant challenge for companies seeking to identify genuine interest. Reo.Dev addresses this challenge by uncovering and consolidating hidden developer activity, effectively converting it into actionable insights for sales and marketing teams. This invaluable intel enables sales teams to identify accounts with the highest likelihood of converting while empowering marketing teams to enhance the ROI of their campaigns.
Reo.Dev’s leadership team comprises of Achintya Gupta , Gaurav Jain, and Piyush Agarwal, all of whom boast extensive entrepreneurial experience. Before founding Reo.Dev, Piyush’s edtech AI startup was acquired by Byju’s, Achintya had co-founded a dev tool startup, and Gaurav served as the co-founder and CTO at a fintech startup.