New Delhi, Mar 6: International Data Corporation (IDC) has reported that India’s wearable device market declined 4.0% YoY in 2025, reaching 114.2 million units, marking its second consecutive annual drop. The decline was largely driven by a 17.6% YoY fall in smartwatch shipments, even as average selling prices (ASPs) rose, reflecting a gradual shift toward premium devices and value-driven consumer preferences.
Despite the overall market contraction, realme emerged as one of the top five wearable brands in India in 2025. realme recorded an impressive 27.8% year-over-year growth compared to 2024 and secured a 6.2% market share in the overall wearable category. This growth underscores the brand’s expanding footprint and strong acceptance among young consumers, even during a challenging market cycle.
In the TWS segment, realme ranked No. 5 in the category, registering a 26.3% growth in 2025 versus 2024 and capturing a 7.3% market share as per IDC. This performance highlights realme’s resilience and its ability to drive demand through innovation-led offerings and competitive positioning in a maturing market.
Since 2025, realme has significantly deepened its commitment to “Make in India” by commencing local manufacturing of its AIoT product portfolio including popular products like the realme Buds Air 8, realme Buds Clip and smartwatches through a strategic partnership with Optiemus Electronics Ltd.. Under this initiative, realme and Optiemus are targeting the production of 5 million AIoT devices annually, while creating over 2,000 new jobs and strengthening the domestic supply chain. Building on this, realme is positioned to scale its manufacturing footprint even further in 2026, reinforcing its role in India’s tech manufacturing ecosystem and accelerating growth in both local and global markets.
According to IDC, while shipment volumes softened, premiumization trends continued across wearable categories, with consumers increasingly prioritizing advanced features, health-centric capabilities, and ecosystem integration. Emerging segments such as smart glasses and over-the-ear audio devices also demonstrated strong momentum, indicating evolving user preferences beyond traditional wearables.
realme remains committed to delivering innovation-driven wearable products tailored for young and tech-savvy consumers, reinforcing its ambition to be a leading technology brand in India’s evolving smart device ecosystem.