New Delhi, Feb 17: Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced the launch of Co.lab Studio, a strategic startup studio designed to co-create and integrate scalable lifestyle digital services with startups through Panasonic’s AI-powered connected living platform, ‘MirAIe’. The launch marks the next phase of Panasonic’s open innovation journey under IGNITION brand and a new model of engagement with India’s startup ecosystem.
Designed as a business-first incubation and integration program, Co.lab Studio focuses on translating startup innovation into deployable services, bundled offerings, and measurable business outcomes. The program is initially anchored to MirAIe, Panasonic’s AI and IoT-enabled connected living platform that brings appliances, devices, and home solutions into a single intelligent ecosystem, enabling smarter and more personalized consumer experiences.
To operationalize this model, Panasonic has partnered with LINK Innovation as the program’s operating partner. The two organizations will work closely to translate business priorities into startup sourcing, collaborations, pilot execution, and platform integration. Panasonic retains full strategic, platform, and branding ownership of the program under IGNITION, while leveraging LINK Innovation’s expertise in moving enterprise pilots toward deployment.
Speaking on the launch, Mr. Hiroshi Saijo, Head of Panasonic Go, Panasonic Holdings Corporation, said, “At Panasonic Go*, one of our missions is to empower people with more choices and an enriched quality of life. This Startup Program, Co.Lab in India is a bold step toward turning that mission into reality. By combining the dynamism of India’s startup ecosystem with Panasonic’s deep technological and business strengths, we will create new forms of value that reach people faster and more impactfully than ever before. Our ambition goes far beyond experimentation. We are building real businesses, solutions that enable people to shape their own lives with greater freedom and possibility. From India to Asia and the world, Panasonic Go will continue driving forward a future filled with diverse options and meaningful innovation.”
Mr. Manish Misra, Chief Innovation Officer, India Innovation Centre (IIC), PLSIND, added, “Panasonic India Innovation Centre was established to solve social and global challenges through technology-led innovation, and MirAIe is one such platform shaping the future of connected living. With Panasonic Go, we are strengthening this ecosystem further through Co.lab Studio by extending our open innovation approach to collaborate with India’s vibrant startup ecosystem to revolutionise peoples’ lives and future lifestyle. Together with Panasonic Go and our program partner LINK Innovation, we aim to co-create scalable solutions and services that address future lifestyle needs while driving sustainability and wellness.”
Ms. Souad Tenfiche, CEO, LINK Innovation, said, “Co.lab Studio is exciting because it makes co-creation repeatable, grounded in India’s strength: a fast-moving startup ecosystem, strong product and engineering talent, and a market where new solutions can scale quickly. Panasonic brings something equally valuable: a long tradition of trusted quality, Japanese engineering discipline, and a track record of building products people rely on. Bringing these strengths together can help promising ideas become solutions that launch faster and earn customer trust. After ten years in India’s innovation landscape, LINK helps Panasonic work with the right startups, stay focused on business priorities, and deliver outcomes, not just pilots.”
Panasonic’s flagship IGNITION accelerator program is designed to identify high-potential startups for strategic collaboration and, where relevant, corporate venture engagement through a structured annual cycle. However, translating innovation into live business integration often requires a faster, more continuous mode of engagement with mature startups. Co.lab Studio has been established to address this need by enabling agile, outcome-driven collaboration focused on deployment rather than discovery. The program is purpose-built to work with startups where the emphasis is on delivering tangible business results, such as pilots, integrations, and scalable services.
*Panasonic Go is a transformative strategic growth initiative that represents Panasonic’s commitment to innovation in a Software-driven, AI-powered landscape.