Cuttack : Indriya, Aditya Birla Jewellery, Opens its second store in Odisha, in the historic city of Cuttack. Renowned as the “Silver City,” Cuttack carries a 500-year-old legacy of artistry and tradition, celebrated globally for its intricate silver filigree work. This city has long been a foundational hub for exceptional craftsmanship, where tradition and innovation coexist. With this new store in Cuttack, Indriya honours this lineage of craftsmanship by connecting India’s rich heritage of craftsmanship with modern design sensibilities.
The new Indriya store in Cuttack is designed to offer customers an immersive retail experience, showcasing the brand’s commitment to celebrating both the artistic brilliance of Odisha and modern jewellery expressions. With thoughtfully curated zones, including a bridal lounge and a dedicated karigari room along with a vast collection of over 28,000beautifully crafted designs, this reflects Cuttack’s rich jewellery heritage. Through this expansion, Indriya continues to bring true beauty rooted in deep tradition and innovative craft to customers in Odisha’s culturally vibrant city of Cuttack.
Indriya’s latest store launch marks a milestone, as it expands its presence to 41 stores nationwide. The brand’s growing footprint includes six outlets in Delhi, four each in Mumbai and Hyderabad, three in Pune, twostores each in Ahmedabad, Jaipur, Patna, and Bangalore, and single stores in important cities such as Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, Chandigarh, Mangalore, Kolkata, and now Cuttack. This widespread expansion underscores Indriya’s commitment to delivering exceptional craftsmanship and timeless jewellery designs to customers throughout India.
Mr. Sandeep Kohli, CEO, Indriya, said,
“Odisha holds a special place in our expansion journey, and the positive response to our first store in Bhubaneswar has been truly inspiring. With the launch of our second store in Cuttack, we are excited to deepen Indriya’s footprint not just in Odisha but in the Eastern region, a vibrant market rich in culture and tradition. Our collections are thoughtfully crafted to reflect the region’s unique heritage, blending timeless artistry with contemporary elegance, ensuring our jewellery resonates with the tastes of today’s customers. This launch reinforces our commitment to bringing quality craftsmanship closer to jewellery lovers across these culturally significant areas.”
Franchise owner Mr Sanjeev Hans, Sangeeta Hans, Amit Dharap, Head of Retail Indriya; Gaurav Kumar, Head of Franchise Indriya and Deepanjan Sengupta, Regional Business Manager- East were present at the event .