India, Dec 26:- bigbasket, a TATA Enterprise, witnessed strong festive momentum during Christmas 2025, recording an impressive 200% year-on-year growth in festive sales across India. The surge was driven by heightened demand for cakes, premium chocolates, decorations, party essentials and gifting categories, as customers turned to bigbasket for seamless Christmas celebrations at home.
Christmas-themed bakery products emerged as a standout category, with cakes and desserts witnessing over 76.03% growth, led by plum cakes, gourmet pastries, cookies and festive hampers. Premium chocolates and confectionery recorded an 87% increase.
Demand for Christmas decor and party essentials saw a sharp rise, growing by 178% compared to last year. Items such as Christmas trees, fairy lights, ornaments, wreaths, table decor and themed crockery witnessed strong traction as households embraced festive home styling.
Festive purchases began nearly a week ahead of Christmas, indicating an early start to celebrations. Fresh produce saw a notable uplift as well, with berries, cherries, cheese, cold cuts and gourmet ingredients growing by 14.28%, reflecting customers’ preference for hosting at home and preparing festive meals. Dry fruits, premium beverages, gourmet hampers and curated gift boxes together recorded a 64.16% year-on-year growth.
Mr. Seshu Kumar, Chief Buying and Merchandising Officer at bigbasket, said, ‘Christmas is about bringing loved ones together at home, and bigbasket ensured customers had everything they needed from festive cakes and gourmet ingredients to decor and gifting on one platform. The strong growth we witnessed reflects how customers trust bigbasket to simplify celebrations while offering quality, variety and timely delivery.’
bigbasket’s 10-minute delivery promise played a key role in supporting last-minute Christmas needs, whether it was a forgotten dessert, party decor or an unexpected guest.