New Delhi, 9th September 2025: Anmol Industries Limited, India’s favorite biscuit and confectionery brand, has announced its evolution into a comprehensive food company with the launch of its traditional sweets portfolio—starting with the hugely popular Soan Papdi.
This significant milestone comes on the back of Anmol’s track record of introducing quality, value-for-money treats to Indian consumers expanding from everyday snacking to festive gorging.
Having established a strong foundation in biscuits, cakes, rusks, and wafers, the brand is now all set to join India’s celebratory and cultural experiences with its entry into traditional Indian sweets space.
Soan Papdi, a classic Indian sweet that generations of families have delighted in, is now packed by Anmol in 200 gm and 450 gm to cater to individual requirements as well as gifting during festivals. The product shows Anmol’s commitment to delivering taste, trust and access in a single brand name that consumers can identify with.
Mr. Aman Chaudhary, Executive Director – Marketing, Anmol Industries Limited said, “Indian food’s landscape is as emotional as it is diverse. Soan Papdi is not just a sweet—it’s a symbol of warmth, festivity, and shared moments. In bringing it under our Anmol umbrella, we are unlocking the promise of taste, trust, and quality in a category which resonates very strongly with every Indian.”
Anmol’s entry into sweets is further enriched with its powerful and extensive distribution network. The new Soan Papdi range by Anmol will be sold in the same outlets where the company’s products have been a household name for years. Anmol Soan Papdi will be available—from local kirana stores and tea stalls to supermarkets and modern retail chains. This seamless availability not only speaks for convenience and familiarity among consumers, but also boosts visibility for the product and creates cross-selling opportunities for trade partners.
Retailers are now able to gain advantage from having a more diverse product portfolio under one, trustworthy brand—allowing them to serve customers’ needs on both everyday and celebration occasions more readily. Consumers can now go to Anmol not just for their chai-time biscuits but also for the times of celebrations, gifting, and sweetness.
With the onset of festive season, Anmol Soan Papdi is ready to become a preferred choice of celebration, encapsulating the spirit of festivals, family warmth of gatherings, and happiness of sharing.
This newest addition is a reflection of Anmol’s evolving story and its even stronger presence in Indian homes. As the company keeps growing from being a biscuit maker to an entire food company, it remains founded in its core promise of “Har Pal Anmol”—insuring that each moment, ordinary or extraordinary, becomes even more memorable with Anmol.