~Skincare-first cleansers with a unique mochi pudding texture for brighter-looking skin and stronger skin barriers~
June 18: Cleansing is no longer just the first step in a skincare routine; it’s becoming a ritual in its own right. Earth Rhythm from the House of Nykaa introduces the NEW Mochi Pudding Cleanser Range, a skincare-first cleansers that bring together effective cleansing, targeted treatment benefits, and a delightfully soft, bouncy texture that transforms everyday skincare into a moment to look forward to.
The unique mochi pudding texture glides onto the skin, creating a sensorial cleansing experience that feels comforting, indulgent and effortlessly enjoyable. Designed for modern skincare users seeking more from their face wash, the range goes beyond cleansing to address everyday concerns such as dullness, sensitivity and barrier damage, all while helping maintain the skin’s natural moisture balance.
With thoughtfully selected ingredients and targeted solutions, the Mochi Pudding Cleanser Range delivers skincare benefits from the very first step of your routine, leaving skin feeling clean, comfortable and cared for after every wash.
A Cleanser That Does More
Unlike traditional face washes that simply cleanse, the Mochi Pudding Cleanser Range is designed as a skincare-first cleansing experience. Each variant pairs gentle cleansing with targeted treatment benefits, helping support healthier-looking skin without compromising comfort.
Brightening Mochi Pudding Cleanser With Matcha & Glutathione | INR 599
Think fresh, radiant, lit-from-within skin. Infused with antioxidant-rich Matcha and brightening Glutathione, this variant helps fight dullness and environmental stress while supporting a more even-looking complexion. Perfect for skin that’s looking tired, uneven, or lacking glow.
Gentle Mochi Pudding Cleanser With Oat Milk & Ceramides | INR 599
For skin that needs comfort more than anything else. Powered by soothing Oat Milk and barrier-strengthening Ceramides, this cleanser helps calm irritation, support the skin barrier, and lock in moisture, making it especially ideal for dry and sensitive skin types.
At the heart of this new product launch lies its standout texture. Soft, springy and pudding-like, the Mochi Pudding Cleansers turn a functional skincare step into a sensorial ritual, bringing together performance and pleasure in one simple cleanse.
Speaking on the launch, Adwaita Nayar, Co-Founder & Executive Director of Nykaa and CEO, House of Nykaa, said, “As consumers become increasingly discerning about their skincare routines, we’re seeing a growing expectation for products that deliver efficacy while elevating the overall experience. Cleansing, once viewed as a purely functional step, is evolving into an important part of the skincare ritual. The Mochi Pudding Cleanser Range reflects that shift, bringing together targeted skincare benefits, gentle yet effective cleansing, and a unique sensorial texture that consumers will genuinely enjoy using every day. At Earth Rhythm, our focus is on creating thoughtful, performance-led innovations that respond to evolving consumer needs while making skincare feel more intuitive, enjoyable, and rewarding.”
The Mochi Pudding Cleanser Range reflects Earth Rhythm’s commitment to creating skincare that goes beyond functionality, combining targeted treatment benefits with textures and experiences that make everyday routines more enjoyable.
Upgrade your cleansing routine with the Earth Rhythm Mochi Pudding Cleanser Range, now available on the Nykaa app, Nykaa.com, and Earth Rhythm’s official website.