May 5: Instagram is testing the ability for creators who often create with AI to label their account as an “AI creator.” The label appears on your profile and alongside your content, giving your audience more transparency into the content they see. As a test, not everyone will have access yet, but this feature will be expanded in the coming weeks.
This new label builds on existing “AI info” labels that can be applied when posting AI content and that are automatically added when AI tools are detected in the creation process. If enabled, “AI creator” will appear on your profile’s bio and alongside your content in places such as Feed, Reels, and Explore. In instances when content is labeled as “AI info” and posted by a labeled AI creator, the “AI info” label will appear on the content instead of the “AI creator” label.
Using this label does not impact how your account or content is distributed across Instagram. It is designed to provide more transparency to audiences. Instagram encourages all accounts that regularly post AI-generated content to add this label.
This label makes it easier to understand how content is made, who’s behind it, and what’s worth your attention so that creativity stands out, and people can trust what they discover. Self-identifying as an AI creator builds trust and keeps you in control of your story. It also signals that you value transparency, which can help build a more authentic relationship with your audience.
Adding the label is simple. To do so:
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go to your Instagram profile
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tap “Edit profile,” and
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toggle on the AI creator label.
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Once enabled, the label will automatically appear on your profile’s bio and below your username on your content.
