Bengaluru, Feb 26: Pure & Sure, one of India’s pioneering certified organic food brands with over 25 years of organic farming and supply chain expertise, has launched its refreshed Pure & Sure Café & Store in Jayanagar, Bengaluru. Designed as an experiential clean food destination, the space brings together certified organic grocery retail, a farm-to-table café, and a community engagement platform, reinforcing the brand’s mission to make certified organic food accessible, transparent, and trustworthy for everyday Indian households.
More than a conventional store, the Jayanagar outlet is positioned as a transparency-led experience center where consumers can eat wholesome organic meals, shop daily kitchen staples, and gain deeper visibility into the brand’s farm-to-plate journey. With complete traceability across the value chain and products tested for over 250 pesticide residues, the initiative reflects Pure & Sure’s commitment to building trust at a time when consumers are increasingly seeking clarity around food sourcing, safety, and quality.
The café features thoughtfully curated dishes prepared using certified organic ingredients, along with the Sweetwise Guilt-Free Ice Cream range, offering mindful indulgence options for health-conscious urban consumers. The space is also designed to serve as a community hub for workshops, awareness sessions, and local engagement initiatives that encourage informed food choices and promote sustainable consumption.
The launch comes at a time when awareness around clean eating and preventive wellness is steadily growing, particularly among urban families, young parents, and conscious millennials. By bringing together eating, learning, and shopping under one roof, the Pure & Sure Café & Store aims to bridge the gap between organic farms and urban homes, making organic living practical rather than aspirational.
Commenting on the launch, Surya Shastry, Managing Director, Phalada Organic Consumer Products Pvt. Ltd., said,
“The Jayanagar Café & Store is a physical expression of our commitment to making clean, certified organic food a part of everyday life. Today’s consumers want transparency, they want to know where their food comes from and how it is grown. This space allows them to experience our farm-to-plate philosophy first-hand, understand our sourcing and testing processes, and build confidence in their food choices. Our larger vision is to make certified organic the norm, not the exception, by strengthening the connection between farmers and urban households.”
Pure & Sure is a pan-Indian brand that has evolved from being a certified organic products company into a larger, purpose-driven ecosystem, one that connects farmers, supply chains, and consumers through trust, transparency, and traceability. The Café & Store format is a natural extension of this vision, creating a tangible, immersive platform where the brand’s values can be experienced beyond the shelf and beyond product packaging.
With its focus on clean food, honest sourcing, and community engagement, the Pure & Sure Café & Store in Jayanagar aims to become a mindful food destination for Bengaluru’s wellness-conscious consumers.