Feb 7: Great stories, like great surfaces, are shaped by time, craft, and character. In a world that celebrates finished masterpieces, the journey behind them often goes unnoticed. Recognizing this, Specta Quartz Surfaces, India’s leading luxury quartz brand, has launched ‘Stories Cast in Stone’, a campaign conceptualized and created by Schbang that celebrates creative excellence across diverse fields.
Inspired by Specta’s tagline “Imagination Cast in Stone,” the campaign draws a compelling parallel between the creation of quartz surfaces and the journeys of creative masters. Just as raw quartz undergoes pressure and precision engineering to become a refined surface, artists refine their craft through years of dedication and persistence. Both processes share the same foundation: time, craft, and character.
“Stories Cast in Stone” is a campaign that brings together renowned voices from diverse art and cultural worlds. Set against the Specta surface, iconic personalities – Masaba from fashion, Ranveer Brar from the culinary arts, Joseph Radhik from photography, and Sudarshan Patnaik, the celebrated sand artist share their personal journeys, inspirations, and life stories.
Through these narratives, Specta becomes the canvas where lives of creativity are reflected, enduring, expressive, and timeless. Each story reinforces the campaign’s core message: that excellence, whether in art or engineering, is never accidental but carefully crafted over time.
Commenting on the campaign launch, Abhishek Agarwal, Head of Marketing, Specta Quartz Surfaces, said, “At Specta, we’ve always believed that true excellence is built over time. ‘Stories Cast in Stone’ is our way of celebrating journeys that are shaped by patience, passion, and purpose much like our surfaces. These stories remind us that behind every finished masterpiece lies years of craft, resilience, and imagination.”
Speaking about the creative approach, Nidhi Chopra, Associate Team Lead, Schbang, said, “We wanted to move beyond showcasing finished success and instead focus on the journeys behind it. ‘Stories Cast in Stone’ draws a powerful parallel between artistic evolution and the making of quartz, both shaped by time, pressure, and intent. Specta became the perfect canvas for these stories.”
Just as these artists refined their craft over time, Specta Quartz Surfaces embodies the same commitment to excellence. Every Specta surface is scratch-resistant and stain-resistant, engineered using Italy’s renowned Breton technology. The result is a surface that stands the test of time, much like the stories it witnesses and the creative legacies it represents.
True to its philosophy of “Imagination Cast in Stone,” Specta continues to transform spaces with surfaces that embody both creativity and resilience. As an ongoing initiative, the campaign will continue to spotlight diverse creative voices, building a growing anthology of stories that celebrate excellence across art forms.
