By Sarah Sarosh, Founder & CEO of Impulse Coffees.
Speaking on the Union Budget 2026, Sarah Sarosh, Founder & CEO of Impulse Coffees says: This budget clearly recognises the role of consumer-led businesses and MSMEs in driving India’s next phase of growth. For founders, the focus on domestic manufacturing, supply-chain resilience, and ease of doing business is far more meaningful than short-term incentives. It allows brands to think long-term and scale with confidence.
What stands out is the push towards strengthening local ecosystems, whether through agriculture, production, or digital infrastructure. For D2C brands, this directly impacts cost efficiency, speed to market, and the ability to build globally competitive brands rooted in India. The real impact will lie in execution, but directionally, this budget creates a stronger foundation for sustainable brand building.