Say Hello to ‘Hello Mallows’, the Single-origin Chocolate Coated & Gelatine-Free Marshmallows Packed With Unique Flavo
Mumbai, Jan 29: Who said marshmallows can’t be for everyone? Hello Mallows, a new gourmet brand, is redefining this classic treat with a modern twist—soft, fluffy, melt-in-your-mouth marshmallows that are 100% vegetarian, gluten-free, and gelatine-free, crafted with premium ingredients and unique flavour combinations. Designed to delight both kids and adults, Hello Mallows offers an indulgent yet wholesome snacking experience perfect for gifting, savouring, or sharing.
Hello Mallows introduces two signature categories:
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Classic Mallows: Soft marshmallows coated in single-origin dark chocolate with flavour pairings like Dark Chocolate & Flaked Sea Salt and Dulce de Leche & Flaked Sea Salt, finished with a delicate sprinkle of Maldon Sea Salt.
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Caramel-Filled Mallows: A pillowy marshmallow dome with a gooey caramel centre, enrobed in single-origin dark chocolate and creamy dulce de leche, available in Dark Chocolate & Salted Caramel and Dulce de Leche & Salted Caramel.
“Our vision is simple,” says Sumeet Wadke, Director, Bright Treats Pvt Ltd. “We want to make indulgence more inclusive and imaginative. Over the next three years, we aim to position Hello Mallows as India’s leading gourmet marshmallow brand, experimenting with new fillings, textures, and flavours that go beyond the expected—reinventing comfort food for a generation that loves to explore taste.”
Looking ahead, Hello Mallows plans to expand its omni-channel presence across modern trade, D2C platforms, and strategic B2B partnerships with cafés, gourmet stores, and e-commerce platforms. With seasonal launches, new flavour innovations, gifting formats, and plans for international exports, Hello Mallows is set to bring its signature indulgence to more corners of India and beyond—because joy, like marshmallows, is best shared across cities, cultures, and celebrations.