Chennai, Jan 27: Celebrating the essence of community and sustained engagement DRA Homes hosted its annual Customer Connect initiative – JoyFest 2026 at Wonderla. Bringing together over 1200 DRA family members for a day of shared experiences, joy, and togetherness, transforming an ordinary day at the amusement park into a memorable community experience at the newly opened theme park.
DRA Connect as an initiative stands out as one of the first large-scale, community-led homeowner celebrations hosted at an amusement park by a real estate developer in the state. From thrilling rides and curated family activities to lively music, dance, and moments of relaxed bonding, the event reflected DRA Homes’ commitment to staying connected with its customers with a daylong event with lunch well beyond possession.
Commenting on the occasion Mr. Ranjeeth Rathod, Managing Director – DRA Homes “At DRA Homes, our customers are at the core of every decision we make. This celebration is our way of expressing sincere gratitude to the families who have placed their trust in us and continue to be an integral part of our journey. ‘Home of Pride’ goes far beyond a brand promise – it represents our belief in building relationships that last well beyond handover. By creating meaningful shared experiences like this, we seek to deepen the emotional connection we share with every DRA family. Over the years, initiatives such as Puthandu Thiruvizha 2024 and Thai Thiruvizha 2023 have helped us build deeper, more meaningful connections with our customer community. As the real estate sector evolves, we believe long-term engagement and community-building are essential, and this is a philosophy DRA Homes has consistently stood by.”
Mr. Manoj Vasudevan, Head- Sales, Marketing & CRM, DRA Homes added “JoyFest 2026 reflects our belief that community engagement is a continuous journey. Through thoughtfully designed touchpoints like this, we aim to nurture lasting relationships, foster trust, and ensure every DRA family continues to feel connected long after they move in.”
Designed as a community-led engagement initiative, the celebration showcased how DRA Homes continues to invest in building emotional connections with its homeowners – strengthening trust, loyalty, and long-term relationships. The celebration aligns with the brand’s philosophy of viewing customers not merely as buyers, but as long-term partners in its journey. Reflecting its brand ethos, “Home of Pride,” the event honoured the deep emotional bond between DRA Homes and the families who have placed their trust in the developer, underscoring its focus on building not just residences, but enduring relationships rooted in shared values.