New Delhi, Dec 27: Art-e Mediatech, one of India’s top creative, media and MarTech agencies, has released a festive mashup video featuring Christmas campaign films from several leading brands. The video includes work created for IndiaMART, TCL, Firefox, Sharp, Dylect, and others. Before creating the mashup, Art-e Mediatech developed festive campaign films separately for each brand. The mashup video brings these individual campaigns together into a single AI-led presentation. It shows how brands are using Artificial Intelligence in real campaign work.
The mashup brings together short clips from festive films created for different platforms and audiences. Each film is built around its own brief and message. Brand style stays easy to recognise throughout. When brought together, the video shows how different creative ideas can work within a shared production process without blurring brand identity.
The release reflects how Artificial Intelligence has become part of everyday creative work during festive campaigns. These campaigns move quickly and demand several pieces of content in a short time. Brands need material ready for digital and social platforms without any lag. The mashup shows how teams manage this pace while keeping the work clear and well-structured.
Art-e Mediatech applies Artificial Intelligence at specific stages of the creative process. These stages include planning, visual development, execution, and adapting content for different platforms. This reduces time spent on repeated tasks. It also allows teams to focus on shaping the story, tone, and brand fit, which continue to be guided by people.
The video also reflects a change in how brands create campaigns today. Many brands have moved past small trials and now use Artificial Intelligence as part of regular creative work. This shift is visible in social-first campaigns, where speed and volume matter. By showing finished brand films, the mashup reflects how this approach is already in use.
Commenting on the release, Rohit Sakunia, Co-founder, Art-e Mediatech, said, “AI has quietly become part of the everyday creative workflow for many brands, especially when it comes to moment-based content. All the festive films in the mashup were first developed individually for each brand. The mashup reflects how these completed campaigns can be brought together using AI. What we are seeing now is less focus on experimenting with tools and more focus on using them responsibly to work faster and stay relevant. The role of human creativity remains essential, because it is what defines the story, the emotion, and how a brand shows up during cultural moments.”
Through this festive mashup, Art-e Mediatech presents a clear picture of how Artificial Intelligence is shaping campaign production today. The video focuses on completed work created for real brands. It shows how this approach supports timely, relevant storytelling while maintaining creative direction.