New Delhi, Dec 24: Soothe Healthcare Private Limited, one of India’s leading personal hygiene and wellness companies, has signed a landmark MoU with Osaki Medical Corporation, Japan, marking Osaki’s first-ever entry into the Indian market. This strategic collaboration aims to introduce premium Japanese feminine hygiene, maternity, and baby care products to Indian consumers.
The announcement is followed by Soothe Healthcare’s recent INR 45 crore fundraise from existing investors and a group of Ultra High Net-Worth family offices, reinforcing strong investor confidence in the company’s innovation-driven, women-centric growth strategy.
Under the MoU, Osaki Medical will bring its globally recognized range of Feminine, Mother & Baby Hygiene products, including postpartum care solutions, renowned for Japanese precision manufacturing, stringent safety standards, and uncompromising quality. These products, currently imported from Japan, will cater to India’s growing demand for premium hygiene solutions. Aligned with the Government’s vision, both companies plan to begin local manufacturing in the second phase under the ‘Make in India for India and for the World’ initiative, strengthening India’s role as a global manufacturing hub.
Commenting on the development, Sahil Dharia, Founder & CEO, Soothe Healthcare, said;
“Osaki Medical is globally respected for its premium quality and Japanese precision. This partnership reflects our commitment to introducing world-class hygiene solutions to Indian consumers. With India’s feminine hygiene market projected to grow at over 15% CAGR and a population of more than 700 million women, the need for high-quality, safe, and innovative products has never been greater. By combining Osaki’s product excellence with Soothe’s strong distribution network, we aim to set new benchmarks in women’s care.”
Mr. Masao Osaki, President of Osaki Medical Corporation added;
“Partnering with Soothe Healthcare allows us to combine Japanese product excellence with a trusted Indian distribution partner to better serve women in a high-potential market.”
Soothe Healthcare will leverage its pan-India distribution network spanning over 210,000 retail outlets, pharmacies, defence canteens, modern trade, and e-commerce platforms to ensure widespread availability of Osaki Medical’s products. This partnership combines Osaki’s product excellence and decades of expertise in women’s healthcare with Soothe’s proven execution and deep consumer reach, aiming to elevate hygiene standards for millions of Indian women.
Baker Tilly ASA India, a leading global accounting and advisory firm, acted as the advisor to both the transactions, with the deal led by Mr. Naveen Sharma, Executive Director, and Ms. Jyotsna Saini. Osaki Medical was advised by MUFG Bank Japan.