Dec 22:Following its entry into the mutual fund space with the launch of the Abakkus Flexi Cap Fund, Abakkus Mutual Fund has unveiled its new social media campaign, “Believe in the Basics,” highlighting the brand’s core investment philosophy.
The campaign draws inspiration from the squirrel, the Abakkus Group’s mascot, which listens carefully to signals from its environment and acts with purpose rather than impulse. Season by season, the squirrel plans ahead, stays composed during uncertainty, and thrives not through luck but through discipline, learning, and adaptation. It symbolizes agility, balance, and steady accumulation qualities that mirror the Abakkus Group’s legacy and its approach to mutual fund investing.
The name Abakkus, derived from the abacus, reinforces this philosophy. Just as the abacus provides a simple yet enduring tool to learn counting, Abakkus emphasizes fundamentals that withstand market cycles and form the foundation of long-term value creation.
Vaiibhavv Chugh, CEO, Abakkus Investment Managers Pvt. Ltd said;
“Much like our brand mascot, the squirrel, we aim to remain patient, adaptable, and purpose-driven preparing for market cycles rather than attempting to predict them. Our ‘Believe in the Basics’ philosophy is embedded in our in-house MEETS investment framework, which evaluates Management pedigree and track record, Earnings quality, Events/Trends affecting operations, Timing of investment, and Structural aspects such as market opportunity and competitive positioning. While these parameters may seem simple, even ‘boring,’ we firmly believe that focusing on the basics creates long-term value.”
The New Fund Offer for the Abakkus Flexi Cap Fund opened on 8 December 2025 and closes on 22 December 2025. Over the coming year, Abakkus Mutual Fund plans to expand its product suite across core segments, offering investors diverse opportunities across multiple schemes and categories.
