National/Chennai, September 25, 2025: BSH Home Appliances Pvt. Ltd., a subsidiary of global home appliances leader BSH Hausgeräte GmbH, has announced its much-anticipated entry into the air fryer market with the launch of the Bosch CrispMaxx Air Fryer range — just in time for the festive season.
Available in Serie 2 (4L) and Serie 6 (7.2L) variants, the CrispMaxx is BSH’s strategic foray into the booming healthy cooking segment in India. It brings together German engineering excellence and a deep understanding of Indian culinary traditions to deliver crispy, flavourful snacks with up to 95% less oil.
Crafted for India’s Kitchens
Designed with Indian homes in mind, the CrispMaxx range caters to the country’s enduring love for crunchy, indulgent treats — from Mumbai’s pakoras and Rajasthan’s kachoris, to Tamil Nadu’s murukku and North India’s samosas. The CrispMaxx delivers the same beloved textures and rich flavours with far less guilt.
What sets Bosch CrispMaxx apart is its insight-driven design, based on in-depth research into Indian cooking habits. While deep-fried food carries strong emotional and cultural value, health-conscious consumers often find themselves forced to choose between taste and wellness. Bosch addresses this tension by redefining “crispiness” with its optimized hot air circulation system, which ensures food is cooked evenly and retains crunch — without needing excessive oil.
Backed by third-party sensory testing from a NABL-certified lab, the Bosch CrispMaxx impressed:
-
80% of participants rated the food as delicious
-
79% loved the crunch achieved with minimal oil
Key Features of Bosch CrispMaxx:
-
Six preset programs: Air Fry, Bake, Roast, Broil, Grill, Bacon
-
Intuitive touchscreen controls for a seamless cooking experience
-
Shake Reminder (Serie 6): Prompts users to turn food mid-cycle for even cooking
-
Smart 3-step Cooking System:
-
Preheat: Ensures even starting temperature
-
Cook: Maintains consistent heat throughout
-
Keep Warm: Keeps food at optimal temperature post-cooking
-
-
Multi-portion cooking: Prepares up to three portions simultaneously — perfect for families or batch cooking
-
Serie 6 Upgrades:
-
Double-layered glass viewing window with internal lighting to monitor cooking without opening the fryer
-
Dishwasher-safe components for effortless clean-up
-
The CrispMaxx also features a non-stick food safety coating (LFGB certified) — a German standard equivalent to the FDA — ensuring health and safety compliance.
Leadership Commentary
“Indian kitchens are evolving into spaces where tradition, innovation, and conscious living intersect,” said Saif Khan, Managing Director & CEO, BSH Home Appliances.
“While the love for crispy street-style snacks remains timeless, today’s consumers seek smarter, healthier ways to enjoy their favourites. With the Bosch CrispMaxx, we’re not just launching an air fryer—we’re introducing a lifestyle shift that empowers mindful indulgence without compromise.”
With Bosch CrispMaxx, BSH aims to reshape modern Indian cooking by delivering guilt-free indulgence, backed by trusted German quality, local relevance, and advanced technology. The air fryer market in India is expanding rapidly, and with CrispMaxx, BSH is positioned to lead the next wave of healthy, joyful home cooking.