Mumbai, 16th September, 2025: IndiaBonds, a fintech, SEBI-Registered Broker (Debt Segment), and licensed Online Bond Platform Provider (OBPP), has launched its #ApnaTohFixedHai campaign around the Asia Cup 2025.
The campaign highlights how bonds offer retail investors the certainty of fixed income returns. Developed entirely in-house – from conceptualisation to production, with the help of AI tools – the film follows a light-hearted exchange between two friends to show how easy it is to earn passive, fixed returns through bonds – much like receiving regular interest payments or rental income. The punchline, “IndiaBonds pe apna toh fixed hai,” reinforces the idea that bonds are a simple and reliable way to earn regular income.
The two-week campaign includes television spots during Asia Cup fixtures, supported by a digital surround strategy across social media, OTT, and other platforms.
Commenting on the campaign, Vishal Goenka, Co-Founder of IndiaBonds.com, said, “With this campaign, we wanted to simplify the concept of fixed income while connecting with audiences in a relatable manner. Cricket brings the country together, and the Asia Cup was the right moment to spread the message that bonds are not just for institutions but for every investor seeking fixed returns & regular income.”
IndiaBonds aims to make fixed income investing more accessible while reinforcing its role in building retail participation in India’s $2.78 trillion bond market.