Bengaluru, 6 February, 2025: Myntra Luxe has unveiled the newly launched Leather Bag collection from the famed Indian designer Tarun Tahiliani. This stunning collection, inspired by the designer’s ‘India Modern’ philosophy, blends rich heritage with contemporary elegance, making luxury accessible to Myntra’s premium base of 70 million fashion-conscious customers. The collection introduces six distinct styles of leather bags: a playful vanity bag, an all-encompassing tote, a statement trapeze bag, a chic sling, a functional shoulder bag, and the signature bangle potli.
This partnership marks the debut of ‘Tarun Tahiliani’ in the e-commerce marketplace, extending beyond its brand.com. With this launch, Tarun Tahiliani accelerates its multi-channel strategy, reaching over 19,000 pin codes through Myntra’s extensive nationwide network.
Inspired by the evolving spirit of modern Indian women, the collection features a range of meticulously handcrafted leather bags that showcase the brand’s commitment to the finest quality. Each piece caters to modern women’s unique needs and moods, from those seeking everyday elegance to those looking for a statement piece for a special occasion or a sophisticated evening event. The collection showcases exquisite craftsmanship, luxurious materials, and a seasonless appeal, all grounded in the brand’s signature India Modern aesthetic, making them both practical and stylish for every occasion. Designed as timeless companions, the bags feature the signature TT monogram, artisanal charms, and gold-plated hardware, with intricate jaali-inspired detailing—a nod to India’s rich artistry.
Speaking about the launch, Tarun Tahiliani said, “India was the original home of luxury. Over the years, the demand for luxury in India has surged. The rise in disposable incomes, exposure to global trends, and the unprecedented influence of travel and social media have been key drivers of the increasing demand for luxury, spanning not just metro cities but also the country’s hinterlands. Myntra Luxe is well poised to bring our signature leather bags line to customers seeking luxury in the deepest corners of the country while providing a top-notch shopping experience through technology and service. While we may have begun to establish a presence in our megacities, there exists a whole other world of luxury seekers, far from where we are, and I hope Myntra Luxe will help us reach them.”
Speaking on the launch, Nandita Sinha, CEO, Myntra, said, “Tarun Tahiliani is one of India’s most celebrated designers and we are thrilled to welcome his exquisite luxury leather bags collection to Myntra Luxe. The brand’s unparalleled craftsmanship and timeless designs perfectly align with our vision of bringing the finest in luxury to our discerning customers. Premiumisation has been on a steady rise with increasing aspiration for luxury among customers. It’s a great time for the Indian luxury landscape as designers and brands are investing in catering to their evolving choices. We are delighted that Myntra Luxe is at the forefront of making luxury accessible to India.”